Linking straight to the product page instead of the homepage lifted conversions 40%. Sounds obvious. Almost no

Linking straight to the product page instead of the homepage lifted conversions 40%. Sounds obvious. Almost nobody does it.

A tech reviewer audited their links: half pointed to the brand homepage, half deep-linked to the exact product.

Deep links converted 40% higher. Every extra click and search between intent and checkout bleeds buyers.

The homepage makes a motivated viewer hunt for the thing you just sold them. Half give up.

Still linking to homepages "to be safe"? You're adding friction to your own funnel. Defend it.