Closing a 47-domain link gap moved 9 keywords to page one
Legal-services client, link-gap analysis case, n=47 referring domains that linked to 3+ competitors but not us. We pursued all 47 over 6 months.
Outcome:
— 47 gap prospects → 19 links placed (40% conversion, high because relevance was pre-qualified)
— 9 of 22 tracked keywords entered the top 10
— Median DR of placed links: 52
The 40% conversion crushed our 6% cold-outreach baseline — these sites already link to our exact competitor set, so the editorial fit was proven. Cost averaged $240/link, mostly outreach labor.
The 28 we didn't land were mostly paid-only placements we declined on price.
Prospect from sites linking to 3+ competitors — pre-qualified relevance lifts conversion from 6% to 40%.
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Closing a 47-domain link gap moved 9 keywords to page one
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