When should I jump on a seasonal offer?

When should I jump on a seasonal offer?

Q: A reader launched a Black Friday shopping offer on November 20th and barely got traction before it ended. Timing?

A: Too late. Seasonal demand and competition both ramp weeks early, and ad systems need a learning window to optimize. By launch day, everyone's bids were already high and the reader's campaign was still finding its feet.

We compared their two years:
— Year 1: launched Nov 20, earned $1,400, mostly wasted learning phase
— Year 2: launched Nov 1, warmed up creatives early, earned $7,900

Same offer, same budget. The only change was a three-week head start that let the campaign exit the learning phase before peak demand hit.

Short version: start seasonal offers weeks before the peak so you're optimized when demand arrives, not learning during it.

More Qs? Send them over.