<b>You noindexed a page but still link to it everywhere. You're flushing equity down a drain.</b>

<b>You noindexed a page but still link to it everywhere. You're flushing equity down a drain.</b>

Hot take: a noindexed page that's internally linked is an equity black hole. Links flow in, nothing flows back.

The cleanup checklist:

— List every URL you've set to noindex.
— Crawl and find all internal links pointing to those noindexed URLs.
— For each, decide: does this page even need to be linked? Usually not.
— Remove internal links to noindexed pages, or the equity stops dead there.
— Redirect that link-juice toward indexable pages that can actually rank.

Google eventually treats long-term noindex links as nofollow anyway, so you're literally wasting passes.

How many of your internal links point at noindexed dead ends right now? Audit it.

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