<b>Q: To keep my topic silos clean, should I never link between different clusters?</b>

<b>Q: To keep my topic silos clean, should I never link between different clusters?</b>

Short answer: no — strict silos that forbid cross-cluster links are an outdated overcorrection. When two topics genuinely relate, a contextual link between them helps users and reflects real entity relationships.

The myth: "pure silos with zero crossover keep topics strong." The correction: keep clusters organized, but link across them where it's relevant. A page on 'PPC budgeting' can sensibly link to your 'conversion tracking' cluster — those topics meet in the real world.

In practice: link within a cluster as the default, and across clusters when the connection is genuine and useful to the reader. Rigid silos that ignore real relationships make your site less helpful, not more authoritative.

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